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BEIJING, Jan. 5 -- Chinese experts have called on the country to further support the export of commodities with the promotion of China-owned brands and intellectual property rights. They say the move would be directed at dealing with international trade disputes and raising the competitive strength of Chinese products on the international market.

China's exports are superior in terms of the cost of production. This means that the country can export labour -intensive products at a price that is so competitive that it can have a negative impact on the production of similar goods in other countries.

It is therefore inevitable that such countries will take anti-dumping actions against Chinese goods attempting to access their market.

Wang Zhenzhong, an expert on international trade policy from the Chinese Academy of Social Sciences makes this suggestion on how to reduce anti-dumping charges against Chinese commodities:

"China should attach more importance to the creation of its own name brands and pay more attention to protection of intellectual property rights, or IPR. These are the two essential trump cards that China can play to raise its commodities' competitive strength in the world market instead of simply lowering prices."

In recent years, China's export trade has experienced rapid growth at a rate of 30% each year. But the annual global market demand has only increased by 3 to 4%, leading to an increase in trade disputes.

Since 1995, China has encountered the most anti-dumping investigations of any trading country. The commodities involved have been mainly labour intensive ones such as textiles, chemical products, mechanical and electrical products and acoustic equipment.

Gao Yong, deputy director of the China Textile Industry Society, says it is necessary to adjust the structure of Chinese textiles:

"The Chinese textile industry will experience adjustments in two areas. One is to lower the proportion of the textile industry devoted to garment production and to raise the proportion devoted to other areas of textile production. The other is to reduce low-grade products and encourage enterprises to create their own brands so as to lift the commodities' competitive strength."

Gao Yong also notes China's export trade only accounts for 5.5% of the world's total trade, so the country is still far from being competitive. He believes the creation of world-renowned brands has become an urgent and arduous task. All enterprises should emphasize the name-brand strategy and the government should also support them under the framework of macro-economic policy.