China Travel & Tourism News
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Night Carnival Proves Profitable
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| 2-Sep-2004 - |
The Jinjiang Amusement Park in Shanghai has achieved a huge turn around in attendances by opening at night. In the past 30 days the park has recorded record turnover, with more than 6,000 people visiting the park each night last weekend. The Jinjiang Amusement Park, founded in 1984, was once regarded as one of the most popular local amusement resorts. With its aging equipment and the flourishing of more fashionable entertainment venues, its popularity died in the 1990s. In 1998, the park spent millions importing world-class rides but failed to revive its fortunes. The general manager of the park says the success of last year's World Carnival has taught them the importance of marketing and advertising. |
| 2-Sep-2004 - |
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