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Rising Star Exhibitions Ltd is launching a new and exclusive travel and tourism exhibition and conference to take place in Beijing in April 2005. BITTM, the Beijing International Travel & Tourism Market, is the definitive trade event to target the Chinese travel and tourism market with its enormous growth potential.

China is the world`s largest single consumer market and has the sixth largest share of global Gross National Income. Chinese expenditure on travel is currently growing at 27% per year. The number of departures is expected to grow from 15 million in 2002 to a massive 100 million by 2020.

The Beijing International Travel and Tourism Market creates an annual platform where global and local industry professionals meet, discuss and contract the forthcoming seasons. Dedicated exclusively to business-to-business, BITTM provides the essential link between the rapid expenditure of the Chinese travel and tourism industry and the dynamics of the global industry needs.

Rising Star Exhibitions Ltd is a company formed by Tarsus Group plc, the international media group with interests in exhibitions, conferences, publishing and the Internet, and Rising Star Media Group, the fast growing new markets media company.

Stanislava Blagoeva, CEO, Rising Star Exhibitions Ltd, said, "With its controversial past and much debated present, China proves to be the most exciting and promising new market of the future. Travel and tourism is a relatively young industry for China, but has become one of the most powerful and dynamic parts of the Chinese economy in the past few years. Even with the political and natural disasters following 9/11, China has continuously recorded much stronger growth in travel and tourism than the average Asian or worldwide expenditure.

Petur Georgesson, CEO, Rising Star Media Group, said "I am pleased to have partnered with Tarsus in the launch of a new event in China, through Rising Star Exhibitions Ltd. We are all confident that a clear market dominance will be quickly established, in both publications and events, and that this partnership will have a great future. "

Douglas Emslie, Managing Director, Tarsus, said, "On the back of our success in Shanghai, China, Tarsus is set to develop further exhibitions in emerging markets. The Chinese outbound travel market is enormous and we are delighted to be working with Stanislava Blagoeva on BITTM. Stanislava`s deep knowledge in the travel exhibition industry, and of operating exhibitions in new markets, were the key drivers to forming our joint venture. I look forward to the event in Beijing in April 05."